6 Reasons Custom-Printed Cosmetic Boxes Beat Generic Ones

New beauty brands launch every year, and they come up with amazing packaging ideas and struggle hard to compete with existing brands. This competition is intensifying in Australia, making it challenging for brands to expand their cosmetic presence.

Besides, the majority of customers judge the product by its packaging. So, generic packaging is merely a means to protect the product, but it can never help brands capture customers’ attention.

Hence, we wanted to explain to you why custom-printed cosmetic boxes are superior to generic boxes.

Why Custom-Printed Cosmetic Boxes are the Best Option?

1. Boost Brand Recognition

Besides offering the best products and services, your goal should also be to design elegant packaging that your customers remember forever.

Brand recognition is a must; without it, you can’t get recognized for your brand in the competitive cosmetic industry.

A well-designed cosmetic box packaging with a stylish brand logo, brand themes/ colours, and a unique personality instantly catches customers’ attention.

2. Brand Differentiation

Many brands make different types of cosmetic items, maybe similar to yours, but what sets them apart? Alone custom-printed box packaging.

Some brands are using generic boxes, while some use custom-printed boxes. Customization comes with unlimited options, hence it’s easy to choose from.

In customization, you can go for unique options that have not been used or are not used by any other brand. With it, you can set your brand apart from others.

3. Higher Conversions

Packaging only sells when there’s something unique behind the design, and it stays on retail shelves for longer if there is nothing unique.

For example, a custom cosmetic box with a stylish logo, a window-cut-out design, and a finished texture sells faster than generic cosmetic boxes that only protect products.

To get higher sales daily, work out on packaging approaches that customers will like and return for more. This is a key to increased sales and brand growth.

4. Positive Customer Experience

Customer experience is everything that can’t be taken for granted. It doesn’t mean giving your customers high-end products; it’s all about how you pack your cosmetic items so that customers are attracted at first glance.

Many packaging factors can make their shipping experience positive. These factors are aesthetics, box quality, small add-ons inside the packaging, and one surprising element that was discovered after seeing the packaging.

5. Green Packaging

Eco-friendly packaging is trending due to an increased demand from eco-conscious customers. Now, customers are more aware of disposing of packaging materials.

Generic box packaging doesn’t help you to integrate eco-friendly practices into cosmetic packaging, but this is possible through a custom packaging approach.

For eco-friendly packaging, you can choose custom kraft boxes, custom cardboard, or corrugate boxes because they are easy to recycle.

6. Long-term Impact

Only those brands survive that have a long-term impact in the eyes of customers; others will get replaced with others as time passes.

Through branding, marketing, and packaging, it’s quite easy to make a long-term impact. Without them, no cosmetic brand would win.

If it still does not work, consider what your target audience needs and what they actually want, and how it is possible to fulfill their demands.

Final Thoughts!

Custom-printed cosmetic boxes benefit brands in unlimited ways. They enhance brand recognition, provide better protection, give customers a positive experience, and ultimately increase sales, the last thing that almost all brands strive for.

Where to get customized cosmetic boxes for your brand? Look no further than Kolaxo Print. We own a professional team of packaging experts, designers, and a helpful customer support team that helps customers with their order details, from start to end.