How Restaurants & Cafés Use Custom Paper Coasters to Drive Repeat Business?

Brands invest millions on brand advertisement and customer engagement to get higher sales. But what if we tell you the affordable way to advertise your brand without investing millions?

Yes, you hear it right, we are talking about custom paper coasters. Custom printed paper coasters are a cost-effective promotional way to advertise brand & enhance customer engagement.

This blog post is all about how restaurants and cafes can use to drive repeat business. Helpful for you if you own any one of them so keep reading.

What are Custom Paper Coasters?

Customized paper coasters are small & disposable absorbent mats that are made from paper pulpboard. These paper coasters are printed with customized designs, brand logo, text/ tagline or others for branding, gifting and events.

In hospitality business, custom printed paper coasters are widely used. It provides cost-effective way to promote your brand & engage customers without spending much. These are not just table protectors or mats, an effective branding tool.

Besides all of this, paper coasters can:

• Reinforce brand identity.
• Promote special offers & discounts on cafe events.
• Add customization touch with witty quotes or funny texts.
• Encourage customers to share their experience with others on social media.

How to Drive Repeat Purchases Through Them?

Want to know how do first-time customers return again and become repeat customers? Sure, let’s what you should do for this.

1. Memory Recall

Customers value the precious moments in restaurants not just because of quality food & good ambiance but also small details. Seeing your logo & branding on paper coasters would might force them to return again.

2. Upselling Opportunities

For limited time promotions, coasters are an effective marketing strategy to make offers successful. How? By printing “Try our new caramel latte!”  OR “Happy Hour 5–7 PM.” These types of customizations would make them coming back to avail offers.

3. Social Media Visibility

A beautifully customized coaster with chilled drink on a sunny day can create social media sharing experience. If it happens, you can freely advertise your brand because the picture of both (drink & coaster) are taken. Branding is done.

4. Loyalty Programs

Beyond the dining table, you can also encourage customer engagement and repeat visits. All this is possible by printing QR codes or short URLs that will directly get them to loyalty programs or offers.

Amazing Design Tips for Stylish Coasters

Customized paper coasters should be designed elegantly to attract customers. Here are few design strategies that you need to keep in mind.

• Minimalism is a key to premium look if done right. Use brand logo and colours wisely without overstuffing of colours.
• Message must be written on coaster to make it more stylish. This message can be witty phrase, catchy tagline or even any quote.
• For limited time offers & events, use seasonal themes or colours to give them a special touch.
• Durability is a thing that shouldn’t be ignored at any cost. Make sure that your coaster is durable enough so high-quality print doesn’t smudge or wear out even after one drink.

Final Wording!

Custom paper coasters may seem like a small investment but they play a major role in branding and customer engagement. We thoroughly explained how do hospitality business use them to drive more sales and customers.

At Kolaxo Print, we understand that for cafes and restaurants, branding is as important as flavour of food. That’s why we manufacture customized printed paper coasters with high-grade stock, catchy coatings and stunning printing.

Want to know why businesses trust us? We offer:

• Premium quality
• Affordable bulk orders
• Design support
• Guaranteed perfection