How Small Businesses Compete Globally with Custom Printed Packaging?
Small businesses no longer compete within local businesses. Thanks to e-commerce platforms, social media and global logistics, even a small startup can reach customers across various countries.
But for this global opportunity, small businesses have to face intense competition. But what if we present one solution in front of you? Yes, as a small business, you can compete globally with custom printed packaging but how?
To get answer to this question, keep reading this blog post till end.
Why Custom Printed Packaging is a Perfect Solution?
It maybe impossible to compete with industry giants for small businesses, but with custom packaging solutions, this becomes easy.
It doesn’t matter whether you are selling 100 or 10,000 products a month, it is must to design professional & stylish packaging.
With the help of unlimited customisations, you can present your brand in a totally different way. Do these customizations to make brand packaging attractive.
- Make stylish logo with embossing or debossing effects.
- Printing and finishing effects.
- Add stickers, labels and add-ons.
For example, you are running a skincare brand in Pakistan, use beautifully customized rigid boxes to attract global customers. By doing it, customers assume the business operates on international level too. This thing builds trust towards your brand.
The Marketing Power of Packaging
Packaging is a silent salesperson of your brand that even before a product is opened, it communicates brand value and identity. The logos and colors of your brand represent brand’s visual identity while keeping packaging attractive.
In addition, with customized packaging, you can easily tell brand story across borders. For example, a coffee brand might highlight its ethical sourcing with eco-friendly kraft boxes.
If the packaging is unique and would be liked by customers, they will definitely share their unboxing experiences on social media, fully free advertising. Repeat business is must for small businesses to survive in a competition.
Cost-Effective Strategies for Small Businesses
One common misunderstanding is that custom packaging is expensive. But with budget-friendly ways or strategies, it is possible to cut down overall costs.
- Order in bulk quantities to reduce unit costs and avail exciting discounts.
- Short-run digital printing which is ideal for startups who are in testing phase.
- Use eco-friendly materials like kraft and recycled cardboard that not only targets eco-conscious customers but also don’t put heavy on your pocket.
- Minimalism is a key to successful packaging because sometimes less is more. Do not go for expensive finishing. Just use bold logo.
By combining creativity with smart sourcing, small businesses can achieve high-impact packaging on a modest budget.
How Custom Packaging Builds Trust in International Markets?
Customers don’t trust easily on small businesses and when they receive a product from a small business abroad, they often have doubts. Most of the times, they are worried about:
- Will it arrive safely?
- Will it look professional?
- Is the brand trustworthy?
High-quality custom printed boxes answer all these questions without words. The sturdiness, uniqueness and reliability of these boxes make customers feel secure in their purchase. Well-designed packaging also reduces returns by providing protection.
Final Thoughts!
Competing globally is not about having the biggest budget, it’s about upgrading your packaging to the next level. Custom printed packaging help brands grow even small startups easily compete globally without facing major hurdles.
If you run a small business, we will surely help you on how to compete globally with our packaging. We deal in custom printed boxes that come with unlimited customization options. Don’t wait any longer, contact us today so we can help you grow.