Stop Losing Customers: 7 Packaging Mistakes You’re Probably Making Right Now

Product packaging plays an important role in brand repute, growth and sales. Not only it packs the inside item, in fact show your brand worth in a crowded marketplace. Packaging mistakes happen but can be minimized or finished if you use the right packaging strategy.

When you take a proactive approach to packing and avoiding mistakes, you immediately free up more space, energy, resources and focus on important things.

In this blog post, we are going to share 7 mistakes most brands are making in the packaging industry that ultimately loose customers.

7 Packaging Mistakes & How to Avoid them?

1. Weak Branding

If your brand packaging is not swiftly communicating your brand identity at first glance, then you could be missing an important opportunity for building customer loyalty. How do you know your if your branding is weak or strong? Consider these points.

• Is your brand logo big enough to be noticed right away?
• Are colours and fonts of packaging design consistent?
• Do colours and fonts of your brand match overall with brand identity?

If it needs to make improvements in these areas, then do it as soon as possible.  

2. Overcomplicated Design

Too many design elements on packaging can overwhelm buyers especially if elements are not for purpose. When it comes to your packaging design on custom printed box, you want to convey luxury and essential details, not purposeless things.

Cluttered layout, too many visual elements and unnecessary customizations are example of overcomplicated design. Do not create confusion for your customers. Instead make them easy to buy your product or service even at first glance.

3. Confused or Improper Typography

Every word counts when you want to add important information of your product or service. Not only this but also every word, line or sentence must be easy to read. If it could difficult for your customers to read product name, tagline, or important details at a glance, they must just move on to something else.

There are two main things that might make your text too hard to read.

• Overly decorative & small fonts
• Poorly contrasted fonts

Make typography easy for your customers to understand so they won’t get frustrated or might purchase from another brand that comes with easy typography.

4. Outdated & Boring Designs

Designs that were used in the past sell no more. If your packaging lacks functionality, luxury and uniqueness, you are going to struggle to stand out from competition. There are some things that would make your packaging up to the mark.

Do not use boring colour schemes, pre-made templates and customizations that are not worthy anymore. Communicate with your packaging supplier and discuss latest packaging needs and customizations that are trending.

5. Excess Packaging

With regard to packaging, you need to utilize the right proportion for packing different items. It doesn’t make sense to use a large box or carton to house small item. Using a lot of material wastes time, money, energy and resources.

From material selection to sizing requirements and unlimited customizations, go for wise decisions after completing your work. This not only saves your time but also help you manage your packaging expenses wisely & accurately.

6. Lack of Shelf Appeal

Your packaging doesn’t just have to look good to surprise your customers. It also has to compete with other brand’s products on the shelf where it’s being displayed. If it comes with unnecessary combination of not-required customizations, potential customers might never notice it.

Grab their attention by choosing bold colours, vivid typography and stylish imagery. While adding these things, make sure it matches with branding requirements. Lastly, do not forget to balance simplicity with personality.

7. Frequent Changes

Remember one thing, making frequent changes in branding and packaging are not worth the success. Make brand logo, theme and colours & stick to it, represents your brand in a crowded marketplace. When you make frequent changes, your brand gets unnoticed after some time.

When you introduce product with a defined packaging format, customers show interest in your product and build a strong connection with your brand. So, it’s essential do not make frequent changes for risking your brand connection with customers.

Final Words!

Good packaging design boost awareness, increase sales and reflect your brand identity. If your brand is looking to launch a new product or want to update existing packaging designs, above tips have been helpful for you.

Looking for trusted packaging supplier with a team of professional packaging experts, 24/7 assistance, and one who would not make packaging mistakes? Sure, look no other than Kolaxo Print. We are just one step away. Reach us now to get an instant quote.