The Impact of Marketing Materials on Packaging Purchase Decisions

When you are trying to compete in a highly competitive market, packaging alone will not work ever. Here’s what most brands miss: marketing materials. Along with packaging, small customizations can make a bigger impact.

We have seen brands with perfectly good packaging lose sales because their presentation felt simple or generic. While, on the contrary, some understand how to tell their story and get better leads.

Let's talk about the materials that actually move the needle when buyers are making purchase decisions.

How Many Types of Marketing Materials are There & Their Impact?

1. Business Cards

Business cards are the first impression that sticks in your customers’ minds forever. But not all the business cards capture customers’ attention. Only those that are unique get noticed, and how you use them.

A flimsy card with basic contact info gets common and is no longer useful in the future. But when your business card tells your brand and packaging story itself, it becomes a mini portfolio piece that is hard to ignore.

2. Flyers

Most businesses use flyers and get zero results. Reason? They only want to list their services rather than consider what customers really want. Buyers don’t care that you have state-of-the-art equipment; they only care about low minimums and faster turnarounds.

Your flyer must answer the questions customers want to know. For example:

Can you handle rush orders?
What's your average lead time?
Do you have sustainable options?

As an electronic brand, you can print flyers stating “Reduced shipping damage by 40%.” It tells a story that sticks and helps them finalize their decisions, as compared to a fancy flyer that doesn’t have any meaning.

3. Stickers

Stickers may seem like an older approach, but you can’t believe how they could work surprisingly for your brand. A branded sticker can be used for the purpose of sending samples, in which stickers include the brand name, logo, and other essential details.

We have noticed that stickers tend to end up on laptops, filing cabinets, or sample boards. That's repeated brand exposure in the exact environment where packaging decisions get made. These types of stickers can be made by printing these words:

100% Recycled Materials
Custom Die-Cut Specialists

4. Header Cards

If you are not using header cards in your marketing materials, you are missing an opportunity. Header cards show your ability to handle detailed printing and die-cutting work, which matters when buyers are evaluating whether you can execute their vision.

Send a sample kit with custom header cards for different product categories or applications. It shows range and helps buyers visualize how your work might look in their specific context. A cosmetics buyer needs to see different aesthetic capabilities than a food packaging buyer.

5. Paper Coasters

Paper coasters are one of those marketing materials that seem unconventional until you realize how much time packaging buyers spend in meetings with coffee in hand. A well-designed coaster with your branding doesn't just sit in their office; it gets used, which means repeated impressions.

The smart move is to print coasters that show your printing capabilities while being genuinely useful. If you can produce sharp graphics and interesting textures on a coaster, buyers will notice. It's a conversation starter that keeps your company in the room long after the formal pitch is over.

6. Greeting Cards

The packaging industry runs on relationships, and greeting cards help you maintain those connections beyond the transactional stuff. Sending a card for holidays, company milestones, or just to check in keeps you present without being pushy.

What makes greeting cards effective in B2B is that they're personal in a way that email blasts aren't. When a buyer gets a physical card, especially one that's clearly been chosen with care and maybe references a past conversation or project, it reinforces that you see them as more than just another account.

Ending Thoughts!

The impact of these marketing materials on packaging purchase decisions is bigger than you think. Not only do these marketing materials help you advertise your brand, but they also do other wonders, like increase sales, build a portfolio, and surprise others.

Kolaxo Print manufactures all these materials for marketing purposes. Till now, we helped various brands to market their products and services in different ways. If you want to make a bigger impact, too, with these materials, contact us anytime.